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In today's digital world, where almost all businesses have some online existence, standing out in search results among localized searches matters. Whether a small business or a large-scale venture, maintaining visibility through local search results can increase visibility, foot traffic, and sales. But how will any company know it is visible to its target audience in a specific geographic area? That is where the expertise of a digital marketing agency becomes gold. Understanding Local Search Results Local search results are those that pop up when a user is searching for a product or service in a location near them. These usually pop up with a map and are weighted by search engines like Google to the top of the SERPs, giving the user the most relevant local businesses. For example, if someone from Los Angeles searches "coffee shop near me," he will see a list of the nearest coffee shops to his location, pinpointing their places on a map. More factors include: The relevance