Measurement & Analytics: Assessing Your Digital Marketing ROI
In today’s digital landscape, being able to accurately measure and analyze the ROI of your digital marketing efforts is more critical than ever. With so many channels, platforms and technologies at your disposal, understanding performance through data allows you to optimize campaigns and strategy for maximum impact. Implementing processes to track key metrics and dig into analytics provides visibility into what’s truly working to grow your business. Rather than flying blind, savvy marketers rely on actionable insights to drive better results. Key Digital Marketing Metrics to Track Start by identifying the key performance indicators (KPIs) most relevant for your goals and channels. Metrics to consider tracking include: Website traffic – Volume of visitors to your site along with traffic sources. Lead generation – Number of new leads captured via forms, CTAs, etc. Social engagement – Shares, likes, comments and overall reach/impressions. Brand mentions – Tracking brand name references an...