Top 7 PPC Reporting Tools That Every Digital Agency Should Use

 

As you know, PPC Services or Pay-Per-Click (PPC) advertising can be a highly efficient strategy for businesses to reach their intended audience and increase website traffic. Nonetheless, PPC campaigns require cautious planning and examination to guarantee that they meet your business objectives. Accordingly, you should watch for your PPC campaign and continually screen its performance. How? Obviously, using tools for PPC reporting.

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1. Why Use Tools For PPC Reporting?

The answer lies in the number of variables you need to monitor and the complexity of PPC campaigns. It takes a lot of effort to monitor each variable manually. On the other hand, PPC Reporting tools come with a wide range of features that enable businesses to monitor the results of the PPC Services they avail, spot areas where they can improve, and make the most of their strategies.

By providing comprehensive insights, data, and analysis, these reporting tools allow businesses to get the most out of their PPC Services campaigns.

Then why wait? How about we investigate the best PPC Reporting Tools in 2023?

2. Reporting Tools For Every Digital Agency

This segment will explore in detail the top 7 PPC Reporting tools that every Digital Marketing Agency should use. By the end of this post1, you will understand the best tools and which one you should pick for your business.

2.1 Google Analytics

Google Analytics can also help you report on the effectiveness of the PPC Services you avail. Although you may have used Google Analytics for SEO, the analytics tool has several features that can assist you in evaluating the effectiveness of your PPC campaigns. You can easily monitor your PPC campaigns’ clicks, impressions, and sales with Google Analytics. Comprehend how clients coming through PPC promotions act on your site. You can better optimise your PPC campaigns and landing pages by tracking user interactions.

Pricing: Google Analytics is available free of charge.

2.2 WordStream

WordStream is one more prestigious PPC reporting programme with a huge 300k-solid client base. Wordstream comes packed with many features and tools designed specifically to improve the performance and effectiveness of PPC campaigns, including reporting capabilities, making it possible to track PPC matrices effectively. WordStream is designed to produce in-depth reports on how well PPC campaigns performed. You can get much information about how well your campaigns work from the WordStream dashboard, like click, impression, and conversion rates. Consider this tool if you want to know about the success of the PPC Services you put in use.

Pricing: WordStream and its Google Ads Performance Grader tool are free.

2.3 Klipfolio

A leading PPC Company India will most likely use Klipfolio since it is a high-quality tool for PPC reporting. It is a cloud-based dashboard and reporting platform for real-time PPC campaign data visualisation and monitoring. You can coordinate Klipfolio with Google AdWords and pull in information on impressions, clicks, transformation rates, and other key measurements from your PPC campaign. Klipfolio lets you create custom dashboards that show relevant data and key performance indicators (KPIs) for PPC campaigns. This lets you monitor how well your ads work and determine where to improve. 

Pricing: Grow Plan – $99 per month.

Team Plan – $199 per month.

Team+ Plan – $399 per month.

2.4 Semrush

If you are into Digital Marketing Services, you are familiar with the term SEMrush, one of the most modern and complete Search Engine Optimisation tools. However, you may need to be aware that Semrush also includes robust PPC reporting capabilities. Moreover, you can use the SEMrush’ My Reports (the PPC reporting section of Semrush) for initial campaign audits, detailed reports on clicks, impressions, and conversions, and research to enhance the campaign’s performance. With Semrush, you can rapidly reveal potential keywords for PPC campaigns.

As a leading PPC Company India, we highly recommend using this tool.

Pricing: Pro Plan – $119.95 monthly.

Guru Plan – $229.95 monthly.

Business – $449.95 monthly.

2.5 Opteo

Opteo is an information-driven Google ads management tool that uses data collection and statistical models to recommend optimisation required for PPC campaigns. In addition, the enhancements are not implemented automatically. Instead, it appears as a suggestion, and you completely control whether or not to implement it. You can generate reports, set up alerts, receive improvement alerts, monitor the performance of PPC Services campaigns, and more with Opteo. It constantly monitors how well ads perform. Opteo collects data and provides useful information regarding whether the advertisement should be continued or paused.

As a leading PPC Company India, we suggest you utilise this tool.

Pricing: Basic Plan – $99/month.

Professional – $199/month.

Agency – $399/month.

Enterprise – $799/month.

2.6 Whatagraph

If you need a PPC reporting tool developed to produce thorough, high-volume reports about your PPC Services campaigns, attempt Whatagraph. You can quickly create comprehensive reports about your campaign using Whatagraph. There is no need to adhere to intricate procedures or establish baffling parameters; numerous predefined reporting templates are already included in Whatagraph. Select one, link it to the ad network of your choice, and import all the data. Whatagraph also comes with robust templates for creating reports across all channels.

Pricing: Professional Plan – $ 199 per month billed annually.

Premium Plan – $ 299 per month billed annually.

Custom Plan – Tailor-made plans for large businesses and agencies with complex reporting needs.

2.7 Agency Analytics

For PPC marketers, Agency Analytics is an excellent cross-channel aggregation tool. Plus, it additionally attempts to help Search Engine Optimised content as well. This device has key elements that PPC promoters will cherish, including a white-label PPC reporting instrument and capacities to incorporate with over 50 applications.

Its dashboards will provide information regarding your Google and Facebook ad campaign ad spend and a quick understanding of your outputs and return.

Pricing: The service starts from $49 a month, with discounts of 20% available for annual plans.

3. Conclusion

By the end of this blog, you must be certain that choosing the right PPC reporting tool is crucial to the success of your PPC campaigns as it is an important aspect of Digital Marketing Services. The 7 tools discussed in this blog are some of the excellent options on the market. Each has its special elements and advantages. 

Suppose you initially face budget constraints in starting with PPC Services. In that case, you can start with Google Analytics, but you should also adopt paid tools later and explore them to choose the best one for your business.

If you want to get the best marketing results by hiring a PPC Company India, you can count on Matebiz any day. We have the experience and expertise to help you effectively reach your brand goals. Connect with us and tick off your brand goals list.

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