How We Develop Integrated Digital Strategies for Indian Brands

 

At Matebiz, developing holistic and integrated digital strategies tailored to each client forms the core of our work as an award-winning digital marketing agency in India. When partnering with Indian brands, we take a strategic approach to map out a plan spanning key channels and tactics based on core business objectives and targets.

In this blog, we’ll provide an inside look at our proven process for creating integrated digital marketing strategies optimized for the Indian market and audiences.

Discovering Your Business

We start every engagement by deeply understanding our client’s offerings, brand positioning, target demographics, content style and assets. This discovery phase establishes the foundation.

Defining Goals and KPIs

Next, we have strategy sessions to identify the main business goals, KPIs and success metrics for digital marketing. What does success look like? These could include leads, sales, brand awareness or other objectives.

Researching Your Market

Leveraging market research and competitive analysis helps us explore the Indian digital landscape you operate in. We examine trends, opportunities and areas where competitors are falling short digitally.

Mapping the Customer Journey

Through in-depth buyer persona development and journey mapping, we outline the ideal path for converting digital shoppers into loyal customers. This informs channel focus.

Audit of Current Presence

Auditing your current digital footprint including website, social media, platforms and assets provides us with areas working well and gaps to be filled.

Channel and Tactic Selection

With all the insight gathered, we then map out the optimal mix of digital channels and marketing tactics to deploy for your brand that provide return on investment.

Integration for Success

We interlink strategies across channels like SEO, email, social, paid advertising and content marketing. The combination amplifies results and impact.

Budget and Resource Allocation

Digital budget and resources are allocated across activities and channels based on priorities, workload and expected impact.

Execution Planning

Detailed project plans, timelines, success metrics and team responsibilities bring the strategy to life. We plan campaigns, content pipelines and more.

Tracking and Optimization

Robust analytics and reporting allow us to identify what resonates throughout the execution. We course correct and optimize efforts continuously.

This strategic approach allows us to deliver integrated digital marketing solutions for Indian brands that check every box specific to their needs and the Indian market. It powers campaign success across channels like:

Search Engine Optimization

Social Media Marketing

Content Marketing

Email Marketing

Online Reputation Management

Paid Advertising

Marketing Analytics

To learn more about Matebiz’s holistic digital marketing services and social media marketing services spanning India and global markets like the UK, USA, Canada, and Australia, reach out today!

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