Significance Of Staying Updated With SEO Trends

 

Marketers who pay attention to SEO trends may develop more effective tactics, reach their target audience, react to changing search behaviours, and drive more organic traffic and conversions. As we at Matebiz offer the best SEO services, staying updated with SEO trends assists us in learning how to optimize content and clients’ websites for greater search engine rankings—increased visibility results in more exposure to potential consumers. 

Also Read:- SEO Audit Checklist: Evaluating And Improving Your Website’s Performance

1. Top SEO Trends Every Marketer Should Take Note Of In 2023

Marketers staying updated with SEO trends can significantly improve their capacity to reach their objectives and offer the best SEO services in the ever-changing digital marketplace. What are some top SEO trends to look at?

Featured Snippets

Featured snippets are text extracts that appear at the top of search results. These snippets are automatically collected from Google’s index pages to provide short answers to users’ search phrases.  They respond to user queries with a single sentence or paragraph. Surprisingly, they can help your content appear higher in search results. 

However, highlighted snippets are your way around Google’s page one ranking. More significantly, they steal organic traffic from competitors on the first page of SERPs and will continue to rise in popularity for years.

Google BERT Model

Google’s most major update since Rankbrain is Bidirectional Encoder Representations from Transformers (BERT). Its goal is to comprehend search intent utilizing natural language processing and machine learning (ML) or Transformer.

The Transformer is a device that learns contextual associations between words in a text by reading the complete chain of words in real time. In contrast, directed models read texts sequentially to understand the context.

Local SEO

Local SEO has grown in popularity as more consumers look for items or services in their area. You will get innumerable results if you search for a service near you on Google.

As a result, local business owners are developing new SEO methods to compete. So, how can you differentiate yourself from the competition if you’re not optimizing for local search SEO?

It demonstrates why local SEO will continue to dominate the marketplace, and the trend is not slowing down. Nonetheless, the emergence of zero-click search contributed to the rise of local search engine optimization.

Mobile-Friendly Websites

Before implementing Google’s mobile-first indexing approach, the business made various improvements, including mobile-friendly, which became a ranking criterion in SEO. These metrics demonstrated Google’s preference for mobile-friendly websites. 

This is understandable, given that more individuals access the internet through mobile devices. According to studies, mobile devices (excluding tablets) account for 54.8% of global website traffic.

As a result, mobile-first indexing and the enforcement of mobile-friendly sites have become critical components for the best SEO services.

Voice Search SEO

Why is voice search so popular? Is SEO an important factor to consider? This is because more than 43% of online shoppers use voice-enabled devices. In addition, nearly 60% of buyers use voice search to find local businesses.

Furthermore, considering that sales of speech-enabled devices will overtake tablets, optimizing your business website for voice search is more important than ever. While some may regard voice search as a new trend, the fact is that it fuels SEO and has changed how people use the internet.

Read Full Blog Here:- https://www.matebiz.com/blog/stay-updated-with-seo-trends/

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